The Path Forward: Join A Better California

The challenges facing quick-service restaurant (QSR) franchise owners in California are significant, but they are not insurmountable. A Better California has shown that when franchise owners unite, invest in political engagement, and advocate strategically, they can produce meaningful results.

The key question now is whether the coalition can grow large enough to compete with some of the most powerful political forces in the state. The answer depends on the willingness of franchise owners to participate and work together.

Why Your Participation Matters:

Every QSR franchise owner who joins A Better California strengthens the coalition in multiple ways:

* Financial Resources: Political campaigns are expensive. By pooling resources, franchise owners can fund competitive campaigns and counter the financial advantages enjoyed by labor unions and advocacy groups.

* Political Credibility: Policymakers respond to organized constituencies. A larger membership signals to elected officials that supporting family-owned franchises is politically advantageous.

* Diverse Voices: Expanding beyond McDonald’s to include all QSR brands demonstrates that the issues at stake affect the entire industry, not just a single franchise system.

* Grassroots Power: Each franchise owner brings connections to employees, customers, suppliers, and community members — networks that can be mobilized for advocacy.

Your participation is not merely symbolic. It is essential to building the political power necessary to protect family-owned franchises for years to come.